weekly precious metals commentary.
>establish Guardian as the expert.
Guardian wanted to grow their Gold retail part of their business and to do so felt they needed to improve their perceived position in the market place. Guardian had tried to work with other agencies to help with their content, but found the quality of the copy to be poor. Guardian wanted prospects to feel they were working with a reputable gold selling company that had their finger on the precious metals pulse, and to achieve that they wanted a weekly high-quality market commentary.
Marmeg DIGITAL has a globally diverse team of content writers who are experts in the respective fields. A former banker living in NYC is one of our finance writers who provides the weekly column for Guardian. Once ready for publishing, our content team create the associated images and graphics and upload to the Guardian Gold website. To complete the weekly cycle our marketing team then promote via Facebook & LinkedIn in behalf of Guardian. This is what we call Content Cruise Control.
It's early days yet as content marketing takes time to see great results, 12-18 months. Below are some early KPI's
Traffic from Social Media +330%
Google Ads Budget Reduction -50%
We recently engaged Marmeg Digital who took over our Digital Marketing and was able to improve a number of the account KPI’s considerably. Most significantly our CPC has reduced by nearly 50% and the bounce rate by 27%. They continue to focus on measurable results by providing us with a real-time performance dashboard for our business.
— Anthony Straw, CEO Guardian Australia