Stop Wasting Marketing Dollars
It can be hard to step back and see all the moving parts of a complete marketing campaign. You’re busy enough managing your clients, staff and everything else. It gets even more complex when you have multiple vendors managing different aspects of your strategy with everyone doing different things.
A Full-stack Marketing Review will pull all the moving parts together to determine what is working well and what’s not. Among other things, we’ll review the setup, costs, conversions and analyse how it is all being tracked. We will calculate your REAL marketing ROI broken up by channel so you can make informed decisions moving forward. You can expect a thorough report that is written in plain english with a clear set of recommended actions.
" IF OUR FINDINGS DON’T SAVE YOU 3X OUR FEE, THEN YOU DON’T PAY! "
The information gathering stage is extensive. We'll need access to website analytics, media accounts, and all marketing related costs. In addition to this, we will seek to understand your business sales processes, market position, and even margins. We aim for a deep understanding of your business so that we can evaluate (with data) how well your marketing is working for you.
With all the data and business information at hand, we now set to work to evaluate the effectiveness of your marketing. Nothing is left off the table. Websites pages, traffic channels, campaigns, print media, conversion tracking & analytics. Even staff costs. We'll calculate the key metrics such as Cost Per Lead, Acquisition and the Lifetime Value of your customers on a channel by channel basis.
Our report will breakdown everything into easy to understand terms with a clear action plan. We'll prioritize actions based on what is critical, what is recommended, or what is optional. We will also provide clear advice on the order of implementation. Our goal is to place you in the driving seat to ensure you can realize the identified improvements and start having real confidence in your marketing.